Behind every bottle of Lucky Stash is a lifetime dedicated to tequila.
Decades of Experience in Mexico’s Tequila Industry
Enric Ramon has spent decades immersed in Mexico’s tequila industry, working alongside master distillers, producers, and experts to create spirits enjoyed around the world.
Building Tequila Don Ramon
In under 20 years, Enric built Tequila Don Ramon into one of Mexico’s most recognized tequila brands. Competing directly with major industry players like Don Julio (owned by Diageo) and Casa Cuervo. It was a rare feat in an industry long dominated by a handful of global giants, and it cemented his reputation for combining deep respect for tradition with an unwavering passion for innovation.
From a Flagship Brand to a New Vision
After selling his flagship brand, Enric decided it was time to create something different and unique. Not by changing tequila’s identity, but by expanding its possibilities.
That vision became Lucky Stash.
His goal was simple: create a tequila experience unlike anything else on the market. While remaining true to the craftsmanship, authenticity, and quality that define Mexico’s most iconic spirit.
A Philosophy Built on Tradition and Innovation
Today, every bottle of Lucky Stash reflects that philosophy. It’s the result of decades of knowledge, relentless curiosity, and the belief that innovation is most meaningful when it’s built on a foundation of tradition.
“The best tequila doesn’t have to choose between honoring the past and embracing the future. It can do both.” — Enric Ramon
Discover the Tequila Enric Created
Explore the Lucky Stash collection — Blanco, Botanical, and Extra Añejo — each one shaped by a founder’s lifelong dedication to the craft.
