Why we created Lucky? Our Legacy

Two sisters behind Lucky Stash tequila, collaborating to create a bold, botanical spirit.

Lucky isn’t just another tequila.
It’s a bold blend of premium tequila blanco and a maceration of 27 herbs and botanicals. So, why did we create Lucky Stash? Because we’ve never been the type to play it safe.

After our father sold his flagship brand, Tequila Don Ramón, we knew we didn’t want to follow in the same footsteps—we wanted to carve our own path. Sure, we love tequila. But let’s be honest: the world is flooded with it. So, we set out to create something no one had ever dared to bottle.

Our formula

Our father had been experimenting with a unique formula for years—a complex mix of botanicals and distinctive flavors. After 8 years of development (and a few too many taste tests), we finally landed on the perfect blend. The result? A smooth, aromatic spirit that’s unapologetically different.

And let’s be clear: this isn’t about gimmicks or covering up bad booze with flashy flavors. We’re obsessive when it comes to quality. From the agave we plant to the botanicals we select—every step is done with purpose, precision, and pride. We don’t cut corners, and we sure as hell don’t compromise.

Our Standards

Our father has been making tequila for decades. His entire legacy is built on exceeding expectations—and we proudly carry that forward. At Lucky Stash®, quality isn’t just a standard—it’s our baseline. If it’s not good enough for us to drink ourselves, it’s not good enough to leave our distillery.

As my sister Helen says, “If we wouldn’t drink the whole bottle ourselves, we wouldn’t sell it.” (No, we’re not alcoholics. We just really love what we do.)

We create for the curious, for the brave, for those who color outside the lines. We’re not here to follow trends. We’re here to shake things up—with innovation, character, and a relentless dedication to excellence.

In a world filled with cookie-cutter celebrity brands and watered-down copies, we stand for something real. Something bold. Something crafted with intention.

So, if you’re the kind of person who craves the unexpected, who’s tired of the copy-paste crowd…
Welcome.
You’re in the right place.

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