The Inspiration
Lucky Stash® was born from a spark of inspiration more than a decade ago.
Back then, the nightlife scene was buzzing with Perlas Negras — a popular mix of Jägermeister and energy drinks like Red Bull, known as Jägerbombs in the U.S. The bold, herbal flavor profile of that combination left a lasting impression. It was intense, different, and unforgettable — and it planted a seed in my fathers mind.
At the same time, our tequila brand was thriving, becoming a sensation in the Mexican market. But my father — a true visionary and tequila master — wasn’t content with just doing what everyone else was doing. He had an idea: What if we created a spirit that delivered that same unforgettable punch of flavor, but with the soul of Mexico and the craftsmanship of tequila?
The formula- believe me, something really hard to achieve
That idea eventually became Lucky Stash. But it wasn’t easy, and it definitely wasn’t fast. It took over 8 years of development, countless rounds of tasting and testing, and a relentless pursuit of perfection to bring this vision to life. The goal? To achieve a specific flavor and aroma unlike anything else.
Working closely with our in-house chemist and botanical experts, we experimented with dozens of formulas until we finally got it right: a unique blend of premium tequila blanco and 27 hand-selected herbs and botanicals. Every ingredient was chosen with intention. Every ratio carefully calibrated.
Patience is magic
But the magic doesn’t happen overnight. Once blended, our formula undergoes a meticulous maceration process that takes five full months. That’s where patience, craftsmanship, and time transform great into extraordinary.
Because with Lucky Stash, it’s not just about making a spirit—it’s about making a statement.
