Why Austin?
The spirit behind Lucky Stash® starts here.
When people ask us “Why Austin?”, our answer is simple:
Because this city feels like us. Bold. Creative. Unapologetically different.
Lucky Stash® was never meant to be just another spirit. From the start, we knew we were blending more than tequila and botanicals—we were blending culture, risk, rebellion, and roots. And there’s no better place for a brand like that to be born and raised than Austin, Texas.
This city has always had its own flavor. It celebrates the misfits, the innovators, the makers, and the ones who color outside the lines. You can feel that in the music, the food, the art, and the people. It’s a place where traditions are respected, but reinvention is always welcome. And that’s exactly the kind of energy we bring into every bottle of Lucky Stash.
Our product might be infused with Mexican heritage, but its spirit was designed to thrive in a city like Austin. It’s where we prototype new blends, gather friends for tasting nights, and toast to the crazy ideas that somehow always lead to something better. It’s where local creatives inspire us, and where we’ve found a community that embraces quality with a side of edge.
Crafted in Mexico, Perfected in Austin
While our creative vision lives in Austin, Lucky Stash is proudly crafted in Mexico—where our father has been producing tequila for years. Every bottle starts with premium agave, grown and harvested by skilled hands, then blended with over 27 botanicals through a slow maceration process that takes five months to complete. That kind of patience and tradition? It can only happen where tequila is part of the culture, not just the industry.
So yes, we call Austin home—but our roots run deep into the agave fields of Mexico. This brand is a cross-border collaboration of heart, heritage, and hustle.
From ATX to Mexico—this is Lucky Stash®. Bold by design, crafted with soul.
