We didn’t just wake up one day and decide to infuse tequila with hemp. That would’ve been reckless. We woke up after 30 years in the tequila business, having built one of Mexico’s top-selling brands—*Tequila Don Ramón—and *then decided to do something reckless.
After selling Don Ramón five years ago, we could’ve called it a day. Sipped our legacy in peace. Played golf. Learned pottery. You know, boring stuff. But the agave called us back. So did the urge to stir things up.
So if you’re looking for a
gimmick, move along…