We didn’t just wake up one morning and decide to shake up the spirits world. That would’ve been reckless. We woke up after 30 years of mastering our craft—after building one of the most recognized names in the tequila industry—and then decided to do something wild.
When we sold our legacy brand five years ago, we could’ve called it a day. Sipped on our story. Learned golf. Taken up ceramics. You know, boring stuff. But the agave called us back. So did the urge to stir things up.
Not to be trendy, but to push the boundaries of what tequila can be. It’s smoother. It’s bolder. It’s got edge and it’s totally unexpected.
So if you’re looking for a
gimmick, move along…
But if you’re looking for the next chapter in tequila—
